VN011: A vendor to provide message testing support

Background
As set out in the strategic priorities 2024-2027 of the WHO country office Viet Nam, C4H is a cross cutting area aiming to provide ongoing communications for health impact support to specific areas, which includes the sourcing and utilizing of behavioral insights. Message and image testing is a pathway to obtaining behavioural insights and underpinned by the principles of the WHO’s Regional Action Framework on Communication for Health. These principles include the need for communications to be informed by data, obtained through hearing the attitudes of key audiences. Message testing is an effective tool that helps to maximize communications impact as it can assist with; identifying content barriers such as language and readability issues, gaining audience insights such as wording and image preferences, tailoring messages, and ultimately developing content that resonates with people and motivates key health seeking behaviors.
To supplement our in-house capacity and enable WHO Viet Nam to produce evidence-based products to meet rapidly evolving needs in support of the strategic objectives, the office seeks a service provider who will deliver technical support on message and image testing for public health.
 

Planned timelines (subject to confirmation)
Start date: 13 May 2024
End date: 12 May 2025

Work to be performed
The selected contractor shall provide message and image testing services to WHO Viet Nam to cover the following:
Deliverable 1 – message testing development and implementation (10 tests in total, each for 200 respondents)
All the tests will focus on different key health topics including but not limited to; health emergencies, outbreaks, infectious diseases, non-communicable disease risk factors, including tobacco and nicotine product usage, and climate change and health related issues. Target test areas will include multiple sites across Viet Nam and engage with a range of audiences. Under the guidance of WHO Viet Nam’s C4H team, work to be performed includes:
• Engagement with country and regional office teams (to help design testing approach).
• Design and development of testing survey questions.
• Prepare survey implementation (adaptation of questionnaires, images and translation of survey questions).
• Management and implementation of surveys.
• Analysis and interpretation of survey results and provision of results reports.
• Presentation of survey results, findings and recommendations.

Deliverable 2 - Training on message testing methodology and platform use
• Provide training to technical and communications staff to introduce the testing methodology, survey questions design and platform use, as well as testing and surveying approaches more broadly.

Please refer to the background document for details of the assignment.

Those who are interested can submit application and proposal on or before 07 May 2024
Email address to submit application: wpvnmapplicants@who.int